Implementasi dan Pemanfaatan E-Marketing untuk Optimalisasi Business to Business di Bank Sampah Sekar Melati Kabupaten Kudus
Abstract
Mlati Norowito Village, Kudus Regency has a waste bank, namely the Sekar Melati Waste Bank. The Sekar Melati Waste Bank plays an active role in processing waste, especially non-organic waste. Sekar Melati Waste Bank has produced processed non-organic waste in the form of bags and tissue holders. This product is marketed outside Java. The marketing carried out is still in the form of word of mouth and traditional marketing. The purpose of this community service is to help increase the income and welfare of Sekar Melati Waste Bank partners in Kudus Regency by utilizing information technology, especially in the field of marketing based on e-marketing and business to business. The methods used are: lectures, training, and mentoring. The results achieved are: 1) partners understand well the benefits of B2B, e-marketing, and e-commerce; 2) partners have social media accounts to conduct e-marketing so as to cut labor costs, advertising costs and so on;3) partners understand how to create an account and make sales on e-commerce or market places.
Keywords
Full Text:
PDFReferences
Dewanti, M., EP, E. P. P., & Lubna Salsabila, L. (2020). Analisa efektifitas bank sampah sebagai alternatif pengelolaan sampah dalam mencapai smart city di kabupaten kulon progo. Jurnal Ilmu Administrasi Publik, 5(1), 2129.
Hadi, N. (2018). Bentuk Optimalisasi Teknologi Informasi dalam Mendukung E-Commerce Usaha Kecil dan Menengah. BISNIS : Jurnal Bisnis Dan Manajemen Islam, 5(2), 214224. https://doi.org/10.21043/bisnis.v5i2.3011
Hamad, H., Elbeltagi, I., & El-Gohary, H. (2018). An empirical investigation of business-to-business e-commerce adoption and its impact on SMEs competitive advantage: The case of Egyptian manufacturing SMEs. Strategic Change, 27(3), 209229.
Haryanti, S. (2010). Rancang Bangun Sistem Informasi E-Commerce Untuk Usaha Fashion Studi Kasus Omah Mode Kudus. Speed-Sentra Penelitian Engineering dan Edukasi, 3(1).
Rauf, R., Nurdiana, N., Maryata, M., Rusiyati, R., & Suwandi, S. (2017). Gambaran Pengelolaan Sampah Rumah Tangga di Kabupaten Kudus Tahun 2016: Studi EHRA I. Jurnal Kesehatan, 9(2), 114.
Setiawan, A. (2021, Februari 23). Membenahi Tata Kelola Sampah Nasional. Portal Informasi Indonesia. https://indonesia.go.id/kategori/indonesia-dalam-angka/2533/membenahi-tata-kelola-sampah-nasional
Suryani, A. S. (2014). PERAN BANK SAMPAH DALAM EFEKTIVITAS PENGELOLAAN SAMPAH (STUDI KASUS BANK SAMPAH MALANG). Aspirasi: Jurnal Masalah-masalah Sosial, 5(1), 7184. https://doi.org/10.46807/aspirasi.v5i1.447
Tahwin, M. (2020). PKMS Pelatihan Usaha dan Pemasaran Produk UKM Keripik Tempe 86. Journal of Dedicators Community, 4(1), 1221. https://doi.org/10.34001/jdc.v4i1.970
.
DOI: https://doi.org/10.34001/jdc.v5i2.1203
Article Metrics
![](https://siakad.unisnu.ac.id/assets/images/icon-graph.png)
![](https://siakad.unisnu.ac.id/assets/images/icon-pdf.png)
Refbacks
- There are currently no refbacks.
![Creative Commons License](http://licensebuttons.net/l/by-sa/4.0/88x31.png)
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
We are Proud Member of Asosiasi Jurnal Pengabdian Kepada Masyarakat
Journal of Dedicators Community is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
Currently this Journal is Indexed by