PERAN SENI DAN PROSES KREATIF DALAM KEWIRAUSAHAAN INDUSTRI KREATIF DI KOTA SEMARANG

Abstract

This paper tries to investigate the role of art and the creative process in the creative industries? entrepreneurs using a qualitative approach. The samples were

22 entrepreneurs from 3 industries, namely printing, architecture and music. From the investigation revealed that art were very helpful for the creative industries entrepreneurs, because it stimulates a creation of new ideas. The skill in the art also  has  many advantages.  Meanwhile  the  creative  process  consists  of  many stages and phases, the role of emotion and sense in this process is very significant. But     sensitivity can be trained by education too. The reference seeking also important to enhance sensitivity, surprisingly internet become the very important source in that process.

Key words: art, creative industries, emotion, sensitivity, reference