Effect of Design or Style Trend Change to the Creative Industries Business

Abstract

This paper tries to investigate the effect of design/style trend change to creative industries business, and also to study

where the creative industries entrepreneurs learn of that new trend. Using the qualitative approach, the samples were 22 entrepreneurs from 3 selected creative industries, namely printing, architecture and music from Semarang city. From the investigation revealed that the trend change has no serious impact on creative industries business than other influence like the economic change. The creative industries entrepreneurs learn the latest trend from two sources, first from mass media, like books, magazines and internet, and second from what they called community.

Keywords: creative industries, trend, change, source