Women's Perception of Beauty Standards

rahma nofemberta rizkia, Roisatul Aulia, Santi Andriyani

Abstract


The purpose of this study is to reveal the extent of women's perceptions of beauty with a broad perspective. This study used a quantitative descriptive approach survey method whose data was obtained through a questionnaire distributed online using google form to 77 respondents. The research questionnaire instrument used was an adaptation of Tylka & Iannantuono (2016), namely the Broad Conceptualization of Beauty Scale (BCBS). The research findings revealed that the conceptualization of women's beauty is not limited to conventional beauty standards. This issue was shown by the open mindset of women in conceptualizing beauty for themselves and others in terms of various appearances, body shapes, body sizes, body types, inner characteristics, intelligence, self-esteem, self-confidence and so on. This was evidenced by 27% strongly agreeing, 42% agreeing, 19% neutral, 10% disagreeing, and 2% strongly disagreeing.

Keywords: Women, Beauty standards, BCBS.


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References


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DOI: https://doi.org/10.34001/kajogs.v1i2.6513

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